New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery’s founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels. As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States.
Fat Tire, an amber ale, is the company’s flagship beer.
The Fat Tire recipe originates from a co-founder’s bicycle trip through Belgium from brewery to brewery. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River.
In 2006 NBB changed its logo. They did so because the company realized that beer drinkers could identify the Fat Tire label, but “didn’t recognize the brewery label, or make the connection that New Belgium brewed Fat Tire and other best-selling brands, such as Sunshine Wheat.” The company’s new logo “pays homage to the well-known Fat Tire brand bicycle” drawn by Anne Fitch.
Esquire magazine selected Fat Tire Amber Ale as one of the “Best Canned Beers to Drink Now” in a February, 2012 article.
Fat Tire’s appeal is in its feat of balance: toasty, biscuit-like malt flavors coasting in equilibrium with hoppy freshness. Fat Tire is still crafted following the original home brew recipe that Jeff brainstormed on this cycling trip through Belgium. 5.2% ABV
Simcoe, Chinook and Cascade lead off the beer, with Cascade added again for dry-hopping. We’re talking 3 pounds of hops per barrel. With Pale and Dark Carmel malts that bring out the hop aroma from start to finish, Ranger IPA is a sessionable beauty. 6.5% ABV
Our new fall seasonal pours a dark and lovely garnet as it builds a bright, inviting head. The Eldorado hops are bold and present with a distinct, piney flavor while the caramel malt and roasted barley provide a backbone to stand Red Hoptober upright. Centennial and Cascade hops offer hints of citrus and a bite of bitter. Red Hoptober is perfect for shortening days and campfire nights. 6% ABV
What beer do we drink when we’re done making beer? The one you’re about to enjoy in Shift. Canning this Nelson Sauvin hopped pale lager means everyone gets to reward their work. Or play. Or, if you’re like us, combine the two and surround yourself with drinking buddies. Clock out and crack open a shift beer. You’ve earned it. 5.0% ABV